If you ask, what is the first social media that you used? Without any second thought, 90’s kid will answer it as “Orkut.” Because everyone from this generation used to have Orkut account and it was the first social media platform through which we are connected.
Before Facebook, WhatsApp, Instagram, G+, the only social media platform which we are connected through. Before Facebook, Orkut stood as a king in this concrete jungle. The only social media who had a beautiful thought to bring us all together at a single place to share everything.
Who is Orkut?
Orkut. One of the employees from Google started Orkut.com which was launched a month before Facebook was launched. During its initial days, Orkut attracted some initial interest from Americans, Indians, and Brazilians. Mostly from Indians and Brazilians.
India and Brazil were getting economically strong and digitally expanding. The Internet is getting affordable to everyone in these countries and Orkut started growing bigger and bigger. Facebook and Orkut had a healthy competition but Orkut leads the major market.
The downfall of Orkut:
The story of Orkut in India is getting stronger. Google recognized its potential in 2007 and rolled out the site in six Indian languages – Hindi, Bengali, Marathi, Kannada, Tamil, and Telugu. After 6 good years, Orkut started losing it’s important and finally lost out for the first time to facebook.
According to the comScore reports, Facebook registered 24.3 million rises whereas Orkut registered just 18.7 million. Orkut started decreasing Simultaneous where Facebook and Twitter started growing exponentially.
The ultimate death of Orkut comes in 2011. When Facebook started growing his upper base in Brazil and India and registered 192% growth rate in a year around the world. Orkut couldn’t able to match the Facebook growth and registered just 2 million users only and started dying slowly.
Google decided to kill Orkut and launched G+. Other social networking sites gradually increasing their users with their innovative ideas where Orkut can’t able to do the same. In 2014 Orkut was officially killed by Google and explained why?
Paulo Golgher explained the reason in one of his blogs “Over the past decade, YouTube, Blogger, and Google+ have taken off, with communities springing up in every corner of the world. Because the growth of these communities has outpaced Orkut’s growth, we’ve decided to bid Orkut farewell. We’ll be focusing our energy and resources on making these other social platforms as amazing as possible for everyone who uses it.”
Comeback of Orkut
After Orkut’s downfall, facebook and twitter occupied a major part of the market. Facebook is now leading social media platform among others and bought Instagram and WhatsApp to its family. Twitter remained as classic social media where you can find more celebrities and political leaders.
Now Orkut is trying to join the club and wanted to be the best player. Orkut is coming back with its new name Hello. Hello, the app is now in the testing stage from 2017. You can expect this app by the end of this year.
Connecting world isn’t easy and finding love in social media was almost impossible. We know everyone fakes their feeling in social media. But Hello wants to end this culture.
Hello is the First social network which was built on love. Hello makes it easy for you to connect with people who share your passions. Click here to read more
What’s new in this app?
Orkut was again trying to be a big player in the social media industry. It’s difficult to fight with Facebook and Twitter, but still, Orkut wanna give a tough fight for these giant social media networks. To withstand this tough competition, Orkut should have something special in it and should come up with a new innovative idea.
Let’s see what Orkut have.
#Choose your Persona: Starting with a new concept, select the interest that you are most passionate about and find your friends with same interest.
#Friends of your Interest: one more with a new concept, this is not a regular one. Finding a friend with the same mental disorder is the luckiest thing in this world and this app is just providing you with its new innovative idea.
#Join the Communities: One more innovative idea from Orkut. You are not alone with your persona. First time ever, Orkut is introducing Community where you can find a same interest of friends.
#Make a new connection: Here it is. Making unknown one as your friend with the one who shares your same interest. Generally, we make friends while traveling, but Orkut is giving you this opportunity for the 1st time. Not only from your country you can make friends from all over the world.
#Discover and Interact: Not only from your Interest, you can also see what others interest and if you want them as a friend, you can interact with them and become friends.
The new features of Orkut creating interest to have this on my handset. Because I want to make new friends of my interest around the world. If you are with the same thought, wait till the app arrives completely to the app store. If you cant wait, go to play store and type hello. You will find the beta version of this app which is still in development stage.
See you in next App Update.
Its P. Vishnu Vardhan’s Article. Stay tuned for more updates.
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