Me and my friend having a discussion on our regular work culture. But one stranger came to us and asked, Could you please tell me what is the most important discussion running in this world? We both said at a time “Facebook is stealing our personal information”
Yes! Facebook is Unsecured. In past, not everyone knows about this but from last recent days, everyone came to know about it. Why is it unsecured? What is this controversy? Ways to protect our Personal Information or Personal Data. Let us know about it.
What is this Facebook Personal Information controversy?
On March 17, 2018, the London Observer and the New York Times reported that the UK Based data firm, Cambridge Analytica acquired millions of Facebook users personal information, and used this is US Presidential Election to influence voters.
The newspapers broke the story with the help of Cambridge Analytica’s co-founder.
“We exploited Facebook to harvest millions of people’s profiles and built models to exploit what we knew about them and target their inner demons. That was the basis the entire company was built on,” he told the Observer.
How did they get our Personal Data?
This the most important thing that every facebook user should know about.
As a part of the business, Facebook allows mobile apps to run on its platform with some conditions. By this, the particular mobile app management stealing our personal data. Most of us (Including me) run some apps on Facebook and allow others to peek into our personal information.
In 2014, one of the Mobile app named “thisisyourdigitallife” (a quiz app), which was built by a Russian-American researcher at Cambridge University called Aleksandr Kogan, collected US Facebook users information and gave it to Cambridge Analytica and made a profit with it.
About 270,000 users agreed to have their data collected and used for academic research in exchange for a small payment. The Times reported Cambridge Analytica covered the costs of the app, more than $800,000.
However, the app not only collects personal information from the people who downloaded it, but also of unknowing friends.
Kogan provided information from more than 50 million Facebook users to Cambridge Analytica, which was used by the company to create 30 million “psychographic” profiles that could then be used to design targeted political ads.
Not only these App Owners have your information, Apps like gaming, quiz, dating, and other mobile apps which runs on a Facebook platform have our personal information.
Security Tips to secure our facebook profile:
Imagine a pedophile or kidnapper in your city, wants to know about you in detail and had a peek into your Facebook account. It is easy to analyze you with your personal account if you have kept all your information. So be careful.
What you need to do is, Just go to your account, check carefully if you have kept any information or your personal photos, or a post which is important to you. If it seems useful to you, you can download all of it in one folder.
To download, go to General Account Settings –> Download a copy of your Facebook data –> Start My Archive.
#Checkmate for Apps:
In recent time, we are seeing many apps which grabs our attention with their strategies like “Who do you look like?” “Which character suits you in Mahabharata” “You are Carbon Copy of this Hollywood Hero”. We feel it as a interesting thing and click on these links. To get the final result they ask login with your Facebook ID, and the result will automatically share in your Facebook Timeline.
These kinds of 3rd party apps disable facebook entry by using plugins and get all your personal data.
To get rid of this problem, go to General Account Settings –> Apps –> Apps, Website and Plugins –> Edit –> Disable Platform
Have you ever observed the ads comes from your interest and surprised how? Yes! it happens to me lot of times. Not only once, many times I have seen ads of my interest and surprised how. Facebook tracks all our activities like, Likes Comments, Dislikes, What kind of post we share, what kind of post we comment on, and they finally analyze our Interest and display ads accordingly. You can see this in “User Interest”
If you don’t want to get these ads on your interest go to
General Account Settings –> Ads –> Ad settings –> Ads Based on your use of websites and apps –> Show only interest-based Ads –>Off.
You can also disable companies, communities and other networks ads which were posted on your walls
General Account Settings –> Ads –> Ad Settings –> Ads on apps and websites of the facebook companies –> Off
We share each and every moment, we share images, we share information on our Facebook timeline. To what extent it should be restricted, who should actually see our information, Who should actually send a friend request? We can control all these things. For example, Only friends should see this information We have to enable “Only to friends” option. In the same way, If anyone searches you on facebook with your email Id, If you want you can enable “Everyone” Or you can restrict with “Only Friends” Option
Have you ever observed one of your friends recently checked in Vishakapatanam (Or any Other Place)? at his messenger or at facebook wall near his/her name? Its easy to everyone to know your location because these days we carry smartphones and I enables “Location ON” in both mobile and Facebook.
These days if we just crossed a famous landmark, Google asks you for rating. Let me tell you with an example. I recently checked in RK beach at early Morning 3 AM. Not only beach, I have crossed many placed in Beach road, and Google keeps on asking rating to every single place that I crossed. Have you ever experienced this?
It’s not good to turn on your location all the time and makes them get your personal information from Facebook.
Go to mobile setting, Setting –> Privacy –> Location –> Facebook –> Never
Everyone has enough experience in tagging. Now its a trending one on all social media platform especially on facebook. It’s okay when you are with them or you are in that images, But some users want to tag you just to get more engagement on their post, to get like, comment, and share. You can control this stupid activity by following these simple steps.
General Account Settings –> Timeline and Tagging –> Review –> On
Most important thing that everyone forgets to do after using FB on your devices. We close Facebook without logging out. This means we are given chances to track our Facebook ID to hackers or others who want to track us. There is a chance to target us according to the share we have done on our FB walls. So please log out before leaving Facebook.
I know It’s a pretty long post. But It is very important to know this information just to safeguard our Facebook Accounts and making sure that we are not on that list.
See you in next Tech Update
It’s P.Vishnu Vardhan’s article
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