In my previous blog, I explained you about 11 reasons to have a website for your website. In case you missed it? Please click on the line and go through it.
I remember the second month of my 3rd job. My sales head asked me to write a blog. That was the First time I heard about blogging. The question that came to my mind was why should I write a blog? Is it helps me to attract customers? Will it improve my ability to communicate with our services better? I started pondering over these questions from that day. and with the help of Google, I find out the answers to my questions.
What is Blogging?
A blog is an amazing platform for you to write about your business, your experience, and your industry. However, you must keep the regular end-user in mind. And I remember, Startup company like Codecademy, Mint, and Reddit all got their start by targeting blogs.
How blog helps to communicate about your services??
Adding blog to your website is one of the easiest and most efficient ways to reach out our customers. As old as this practice is, it’s strange to me that I still get asked this question. I figured I’d lay it all out in a blog post even if it is strange to write a blog about blogging.
Blogging can be broken down into serving 2 major purposes:
- Getting more traffic (helps SEO).
- Share your wealth of knowledge. (more of a business practice).
When am discussing with my team about blogs, we got many questions and finally, we are done with it… Let us discusses those questions with you.
1. What topic should I choose to write a blog?
A. This is a common question for all starters, and everyone will be struck here. This is what we famously called as Writer’s Block. But don’t get stuck with these simple questions. Every business has some target audience and you have to attract them. So start writing blogs to attract them which is relevant to your company.
2. When to publish a Blogs?
A. There is no particular time to publish a blog. But, you must have one dedicated employee to do these things and he should be responsible for scheduling and be publishing the blogs. This same person doesn’t have to be the one writing blog posts, you could have anyone handle that part.
3. How to come up with post Ideas?
A. Yeah! It’s a fantastic question. One of my teammates is very curious to do these things and he is very passionate to write a blog. He came up with the best solution. Your blog posts don’t have to be mind-blowing insights into your industry. If you can throw in some amazing content occasionally, it’ll help tremendously, but on the whole, remember you’re writing a blog, not a News article. It’s far more important that you publish consistently.
4. What do you want your competitors to know?
A. Blogging is the only way to speak indirectly with your client and to your competitors. You can build a robust brand to your website with the blog. Having a company blog is an easy way to share industry news, your knowledge, and just things you’d like to put out to the web.
5. Is it necessary to promote our blogs in Social Media Site?
A. Yes! It’s important to promote your blogs in Social Media Sites. You may think Why? Why because Social Media will help to reach the normal audience and also your target audience. Mainly, publish your blogs in linkedIn. Of course, you may not find your target audience there but you can find professionals and startup companies who are willing to have a website.
6. Is Blog a Strong Tool to reach our target audiences?
A. It is one of the strongest tools in the marketing field, which helps you to attract the customers. So be careful while choosing blog topic. Don’t get a rush with blog topics Select the topics which can attract your target audience and start writing the blog.
To summarize the above:
1. Yes! you should have a blog on your website.
2. You should able to post minimum 2/month. It’s good if you can do more than 2.
3. Select the topics which can attract your target audience.
If you’re reading this post, I assume you’re either considering blogging or, you are already doing it. If you’re doing it, I suggest you write the best blogs in your website. If you are a starter? First, read some good blogs understand the style and pattern and then start writing your blog in your own way. As you continue to blogging, you’ll get better at it and you’ll come up with better post ideas. Trust me, you will get used to writing blogs frequently.
You can always reach me at firstname.lastname@example.org
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